In this conversation, Jay Smack speaks with Jane M Powers about their Podcast Speaks event on April 29 and 30.  They discuss Jane M Powers’ CORE Sales Program involving personality types and methods of communication, the need for what Jane calls your INTROmercial, the importance of listening, interview techniques, podcasting as a lead generation tool, podcasting as a means of deep-diving into what your business’ message and mission is in order to communicate that to customers, partners and collaborators, podcasting as a content generator, podcast as a super-powered SEO tool, what many podcasts for business are missing, deciding what subjects to address in podcasts, and much more.  It’s a positive, energetic conversation that just scratches the surface of the potential that podcasts hold as a tool for business, especially small business and entrepreneurs.