Category: Voiceover (Page 1 of 4)

The illusion of the “self”, gratitude, and life as a voiceover artist – or anyone else.

Why the quotation marks in the title of this blog post?

Is the self an illusion or not?

Well, who’s asking?  Is it the self, or the concept of the self that harbors our identity (what it’s like to be human) within the sense of experience that we consider consciousness.  This is not some pseudo-intellectual musing, but rather a question based on seemingly empirical evidence of our existence.  We feel.  We see.  We eat.  We live.  We think.  Descartes said “Cogito, ergo sum”, or “I think, therefore I am.”  Is that enough?  Is it true?

We are complex animals with complex emotions and complex thoughts.  Those emotions and thoughts often rule our day-to-day experience.  They’re always with us because they reside within us.  They ride around with us constantly reminding us about our shortcomings, our fears, our inadequacies.  It’s only when we see them and shine a light on them that we can try to control our own inner narrative and realize that we are not every random thought that claws at us for attention like children at Grandma’s apron.  “Think ME!  Think ME!”  We have to remember to be positive.  We have to remember to tell ourselves that we are enough.  That’s not to say we’re all shrinking wallflowers afraid of our own shadows; quite the contrary .  We are an amazing species we humans.

Just look at how far we’ve come in such a short period of time.  We’ve only been around for a fraction of a fraction of a second, relatively speaking, when you consider the known universe is thought to be around 14 billion years old and the modern form of the human brain only developed about 100, 000 years ago with some sources saying it was more recent than that.  So that’s .0001 or 1 ten thousandth of a percentage point of the universal timeline that we’ve even possessed self-awareness.  And yet we exist in the time of flight, modern medicine and space travel.  But, we also exist on the time of modern warfare, weapons that can kill millions instantly, widespread famine and disease including some very aggressive and incurable forms of cancer that many believe have risen due to self-imposed factors such as pesticides and radiation, and, of course, reality tv.

We’re still very young as a species.  An experiment, some say.   And we’re still figuring this whole civilization thing out.

It’s all-to-easy to focus on the negative in every day life.  Especially since, thanks to to the very advances in technology and global communication we could  trumpet as miracles of modern living, we are constantly reminded of it via numerous windows and channels of information – social media, internet, tv, pop culture, etc.  Meditation is a vital practice for many in an attempt to take back control of our inner narrative and remind ourselves to catch our own thoughts in the act.   Our thoughts are always with us and not always acting in our best self-interest.  It’s important to observe those thoughts and look deeply into the story they are telling us while always remembering that the “they” IS “us”.

With so many thoughts, emotions, anxieties, hopes, dreams, delusions and possibly worst of all, comparisons rolling around in our very young monkey brains, and so many forms of input being laser-gunned and projected at us and fueling all that noise that shouldn’t be granted the power that it has over us, how are we supposed to know WHO or WHAT the hell we really are from moment to moment?  Well, we aren’t.  We don’t have to be just one thing.  We are all many, many things all at once.  And that’s ok.  And we need to feel ok with telling ourselves that it’s ok.  Experiment.  Try new things.  Explore.  Create.  Change jobs.  Ask questions.  Life is indeed short and experience is the stuff of life.  See those thoughts.  Then think the shit out of them so they can’t hide.  Then let them be on their way.   Which is not to say there is no accountability at all in a life and society where, suck as it might, currency smoothes out the edges.  Unless you wanna go all unabomber and live in a plywood shack or a treehouse, there is a price to be paid to participate in civilized society.  Follow your heart, but don’t follow a sovereign conspiracist into the wilderness.

In my day-to-day experience as a voice actor I feel a sense of gratitude to get to do what I do.  My travels have taken me through the worlds of broadcasting, advertising, copywriting, audio post production and sound design, video production, the nonprofit world, the cycling industry and a few others if you count the vocation potpourri that is the average assortment of college jobs.  I’ve gotten to try and do a lot of things, most of which have theme running through them.  That theme revolves around storytelling through the use of audio, sound, language and music – all things I absolutely love.  So for that I am truly grateful.  But as a voice actor – a passion AND a job that I embraced as a result of arriving at a confluence of all those things – I get to try on all sorts of different identities.  I get to be understated and overboard.  I get to be coy and obvious.  I get to be quiet and loud, Southern and Northern, shy and extroverted, the referencer and the expositor.  I get to see those thoughts hiding in the shadows, grab them firmly by their ears or lapels, roughly by their strong, weathered arms, or gently by their frail little hands, lead them into the light and put them to work and give them value.  And each time I do I learn a little more about them and a little more about myself.  But I always learn something new.  And each time I get to do that, whether it’s an audition, a spec read, a pro bono project or a national campaign, I get a little better at processing more of those levels of consciousness that make humans unique and the emotions that make them unpredictable.  There’s no bottom to the well and there’s no ceiling to the sky.  There’s always more to learn and understand and figure out.  How awesome is that?  It also makes me happy on a professional level because like anything else the more you do something with intention the better you get at it.  I feel a great responsibility to my clients as well as a great appreciation for them.  They put an incredible amount of trust in any creative when they entrust their vision to them.  It’s not to be taken lightly.  It’s not life-and-death.  We’re not doctors or scientists or astronauts or deep sea engineers.  But this is our space and we need to lean into it as anyone else does who’s doing a job and providing a service.  I’m just thankful that I get up every day excited about what the day may hold because it’s always different and it rarely reveals itself ahead of time.  Ironically, it’s not completely unlike chasing that dopamine hit while scrolling through social media.  The rush of curiosity and the unexpected keeps you coming back.  But when it comes to social media, the hit too often takes the form of anxiety and self-doubt.  Whereas when I fire up a Pro Tools session, get behind the mic, pop on to Source Connect and the client is waiting on the other end of the line and we breathe life into something that wasn’t there before based on one of those thoughts that demanded to be thought – it’s pretty wild.  I’m grateful for it.  And I think, no, I know that gratitude is a story I’ll keep telling myself.  Whatever, or whomever my “self” is.

 

 

 

Good Eye Podcast – Fear The Reaper, Not A.I. – audio

In this Good Eye BLOGcast, I muse on the advancement of A.I. and its effect on people and industries that, historically, have been the exclusive domain of humans.  As a voiceover artist, whoddathunk that computers would one day be gunning for my job.  But I’m convinced that you need to face these advancements head-on.  Lean into what makes us human.  What other choice do we have?

Audiobook Narration – Jay Smack VO – The Golden Fortress

Do you like to read?  Do you like to listen to audiobooks?  Perhaps you enjoy both.  I know I do.   But I also enjoy narrating audiobooks.  It’s one fact of being a voiceover artist that I love because you learn so much about so many different subjects.  In this case, I’ve narrated this book about the 1930’s Dust Bowl migration called the Golden Fortress by Bill Lascher.  It examines the impact of that migration on many migrants fleeing the dust storms and attempting to make a new life in 1930’s California, as well as California’s response to the influx of so many people from around the country.  In the case of the migration and the response, it was not smooth.

Click the cover art image to jump to Audible.

 

 

Editors are storytellers – A tribute to Taylor Hawkins

Editors are storytellers.

Post production editors, mixers, motion/graphic artists, animators, composers, cinematographers, directors, and other creative technicians often work in secluded rooms using creative vision as a compass. It’s not for everyone, but for some, it’s the only thing they could ever envision doing.

Please excuse the sharing of someone else’s work, but when I saw this tribute piece for Taylor Hawkins I was floored. I don’t know who produced and edited it, but we rarely do, do we? It hits all the right notes and deftly combines the emotional impact of losing such an inspirational figure with the artistry of this production to generate a visceral reaction. The rhythm, the shot choices, the length of each shot, the song, the timing, all of it comes together to say what words never could. It tells a story succinctly, passionately, honorably and completely.

Music is what got me into this business and it’s what prevents me from ever leaving. I have to be close to it. It’s the same for many of us. As a vo artist/audio post mixer (and drummer) navigating a career path through the intersections of creativity and commerce, it hasn’t always been an easy business to be in. But I couldn’t imagine it any other way.

RIP, Taylor Hawkins. Thanks for the music and the joy. And thanks to the lifers in this crazywacky business who remain unsung, which is most of us. And we’re fine with that. #postproduction

Rugged Ridge’s AmFib Snorkel System – Jay Smack VO

I voiced this spot for Rugged Rugged Ridge in which they are (or, rather.. I am) talking about their AmFib Snorkel System. It allows off-road vehicles to aspirate their engines when crossing rivers and creeks while venturing off-road. Looks like a hell of a lot of fun. I asked for, and did not receive, a testing of the product in the form of an off-road adventure, backcountry-style.  Check out their bad ass products and find a local dealer here: Rugged Ridge.

Solo Entrepreneurs Are NOT Solo Acts – Express Your Gratitude

I’m a voiceover guy.  I provide a very specific service to my clients.  The service I offer is SO specific that I realize I’m not always the right person for the job.  A client might need a different voice, a different gender, someone with a different background or perspective, someone with a different overall vibe in their reads.  The list of why I might NOT get booked gives clients ample opportunity to go somewhere else for their narration, commercial, corporate of other voiceover genre project.  That’s why I value my clients so much. – especially regular and repeat clients.  They are EVERYTHING.

Are you a small biz person, solo entrepreneur, or whatever you call being in business for yourself, BY yourself?  The relationships you develop with clients, vendors, consultants, service providers, contemporaries/sounding boards, etc. – are so incredibly important and gratifying. They are, quite literally, the reason you are in business. If not your WHY, they are absolutely your HOW.

It’s essential that you stay in contact and let your clients and vendors know how much you appreciate them.   It doesn’t take much.  A short, sincere note or kind gesture goes so far when it comes to staying in touch and letting them know that you’re there for them and that you value their business.

If you don’t feel comfortable reaching out to people or think it seems transparent, just remember to be as authentic as possible.  Speak from the heart.  You appreciate their business because they are helping you stay in business.  It’s as simple as that.  So keep it as simple as that.

Here are a few suggestions when relaying messages of gratitudes to people you interact with professionally or otherwise.

  1. No selling.  You’re thanking them.  Don’t make them regret opening that email or getting that card.
  2. Let the subject line reflect something positive.  Keep it simple.  “Thank you” is perfect and enough.
  3. It could feel selly, but a promo code or discount as a ‘thank you’ is fine.
  4. Send it quickly after an interaction, project or sale.  You’re still in their minds.
  5. Keep it brief.  Again, you’re saying thank you.  Don’t overstate it or make them search for the purpose of your email, card or letter.
  6. Make it personal.  “To whom it may concern” kinda defeats the purpose of a thank you, doesn’t it?
  7. If you’re sending a small gift or package, include a note that they’ll find immediately.  Don’t make them search for the reason why some unidentified person sent them something random.
  8. If you’re sending a letter or postcard, handwrite it.  If you haven’t actually written anything in a while and your handwriting looks like shorthand, typing and printing it but then signing it personally is ok.
  9. Include your branding if possible.  It looks more professional, but it’s still personal.  This was a professional interaction you’re thanking them for, after all.

Below are a few simple notes you can send in a card, postcard, coffee gift cert or some other token of appreciation that will hopefully brighten their day.  You can always email it too.  Short, sweet and to the point.  Although in this digital age, snail mail and a physical letter or card is very rare and always appreciated.

Personalize pronouns, sentiment and message to match your situation.

  1. Thank you for your business. Please let me know if I can do anything else to help!
  2. Just wanted to say thank you for your business. I’m so lucky to have customers like you!
  3. Thanks for being an awesome client.  I appreciate your business!
  4. Thanks for trusting me to help you with your recent project!
  5. I truly appreciate your business and look forward to serving you again.
  6. Just a quick note to say I sincerely hope you are satisfied with how the recent project turned out.  Please let me know if I can help with anything at all.
  7. Thank you for your business and your trust. It is our pleasure to work with you.
  8. Thank you so much for your business. I’m honored to have you as a client.
  9. You are the reason I do what I do. Thank you for being a (great, loyal, awesome) client.
  10. Thank you. We hope your experience was awesome and we can’t wait to see you again soon.
  11. Because of loyal clients like you, my business continues to grow.  Thank you so much for your business.
  12. Hope you are happy with the [recent] project we worked on together (name the actual project)! Thank you for being a valued [company name] customer!
  13. Thank you for making your first booking with me.  I hope we get the chance to work together again soon.
  14. Thank you for hiring me for your project.  I’ll always do my best to continue to give you the kind of service you deserve.
  15. Thank for your business. Hope to work with you again in the future.

So you want to be a voiceover artist…

As a professional voice talent, or “voiceover artist”, or “voice actor”, or whatever else it’s called, people often ask me how they can get into the business.  They’ve been told they have a good voice and they should get into voiceover.  Or they have a talent for doing characters or impressions.  The spoken word and people’s voices are something that we can all relate to.  It’s totally understandable.  “You get paid to talk?!”  Yeah.  Well, sort of.  I get paid to talk.. now.  I didn’t get paid to talk a couple decades ago when I was breaking into radio, then working in the advertising industry writing copy, developing marketing plans and recording and producing commercials and audio content, then working as a recording engineer and producer for studios and production companies.  More accurately, I was occasionally getting paid to talk because the voiceover thing was more of a side gig.  But truthfully, I was always doing it, always fascinated by it, always practicing it and studying it.  And I was always thinking that perhaps, one day, it would be my main gig.  Because in this weird, dynamic, ever-changing business a couple of the best and most useful things you can be is versatile and willing to adapt.

So if you want to break into voiceover, assuming you’ve got a knack for it and have been at least practicing and remaining aware of trends and such, the first thing you should do is find a coach.  Top tier coaches may not be the place to start.  Although you can try.  There are coaches in L.A. and New York and other big markets (where there are a lot of studios and production companies and talent agencies and CLIENTS) who are working with talent that consistently book national-level projects.  If you can get in with one of them go for it, but be prepared to be broken down before being built back up.  You probably want to start with someone a little closer to home or without such a long waiting list.  And there are a lot of great coaches who are very accessible and very affordable.  Talent knows no boundaries.  So ask around.  Join some Facebook groups.  Find other talent and see who they studied with.

Once you’ve found a coach, be prepared to work on your craft for a while – like, a couple years.  Seriously.  You might get good enough to book some gigs more quickly than that, or it could take even longer.  But you need to learn how to break down copy and have it become second nature.  You need to be able to see the writing techniques that copywriters are using as they lay there on the page and then interpret them via inflection, mic technique, mood, dynamics, speed, etc.  It is acting, after all.  And there are no eyebrows, wrinkled noses, smirks or incredulous looks to telegraph what it is you (or more accurately the copywriter, or even more accurately the client) are communicating.  Like anything else, it takes time to fill your toolbox.

After you’ve acquired some tools you need to make them yours.  You need to engrave your name on all those techniques.  Because even when it comes to characters you need to bring something to the performance that no one else can bring.  That something is you.  You need to sound authentic – especially now.  Today’s audience is extremely media savvy.  And when I say media I’m including social media, online content, video games, anywhere actors or spokespersons are relaying a message.  Today’s audience has seen and heard it all.  And if you come at them with anything other than a “conversational” delivery when that’s what’s being called for, they won’t even bother ignoring it because it will never have landed with them in the first place.  It simply won’t get through because it smacks of inauthenticity.

Oh, and be prepared to have failure be a regular part of your day.  And that’s not offered in a negative spirit at all.  Winning auditions are definitely about talent, but also about numbers.  Most of the jobs you audition for you will not get.  That’s just part of the business.  More often than not it’s just because you just weren’t what the client was looking for.  You wouldn’t hire Robert DeNiro to play .. I don’t know .. Thor.  Would you?  Well, he could probably pull it off, but you get the idea.

There are other hurdles, nay “opportunities” that come along the path to becoming a professional voice talent such as building a mic locker, software to record and edit, sound treatment, marketing, websites, representation, etc.  But most of that will reveal itself to you along the way as long as you engage and stay engaged with the voiceover/production/post-production/general creative community.

We haven’t addressed demos.  At some point you will need to have demos of various voiceover genres.  Demos are your audio calling cards.  Commercial, explainer, corporate, radio imaging – these are all different types of demos that will provide examples of what you’re capable of.  It’s often a good idea to either have your coach produce your first demo when you can both agree that you are ready, or find a qualified demo producer.  Don’t skimp on demos.  Good demo producers write scripts for you and emphasize your strengths and range.  Open with your strongest reads and keep clips short enough to keep it moving and long enough to get an idea of your abilities.  Five to ten seconds for each clip is a solid length.  And around one minute or slightly longer is a good length for the full demo.  But if potential clients, agents, etc., don’t hear something they like or something they’re looking for within the first few seconds of listening to your demo they won’t continue to listen.

I’ve included a couple interesting resources at the top of the post.  Check them out and feel free to share any you think might be helpful to other folks crazy enough to get into this amazing, fascinating, creative, exciting, crazy, unpredictable business.

 

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