Category: Social Media Marketing (Page 1 of 3)

Good Eye Podcast – Rick Plautz – Web3

New Good Eye Podcast with Motion Designer, VCU Brandcenter Professor and Meditation Leader Rick Plautz. We talk about Web3 and the decentralization of internet platforms. We also veer into topics such as blockchain, the concept of value, social media’s future and its effect on emotional health, sound bath meditation and more.
Rick was also a recent guest speaker at a Synapse networking meeting. The insightful conversation and exchange of ideas was incredible.

Follow Rick on Twitter
Good Eye Podcast

Editors are storytellers – A tribute to Taylor Hawkins

Editors are storytellers.

Post production editors, mixers, motion/graphic artists, animators, composers, cinematographers, directors, and other creative technicians often work in secluded rooms using creative vision as a compass. It’s not for everyone, but for some, it’s the only thing they could ever envision doing.

Please excuse the sharing of someone else’s work, but when I saw this tribute piece for Taylor Hawkins I was floored. I don’t know who produced and edited it, but we rarely do, do we? It hits all the right notes and deftly combines the emotional impact of losing such an inspirational figure with the artistry of this production to generate a visceral reaction. The rhythm, the shot choices, the length of each shot, the song, the timing, all of it comes together to say what words never could. It tells a story succinctly, passionately, honorably and completely.

Music is what got me into this business and it’s what prevents me from ever leaving. I have to be close to it. It’s the same for many of us. As a vo artist/audio post mixer (and drummer) navigating a career path through the intersections of creativity and commerce, it hasn’t always been an easy business to be in. But I couldn’t imagine it any other way.

RIP, Taylor Hawkins. Thanks for the music and the joy. And thanks to the lifers in this crazywacky business who remain unsung, which is most of us. And we’re fine with that. #postproduction

Rugged Ridge’s AmFib Snorkel System – Jay Smack VO

I voiced this spot for Rugged Rugged Ridge in which they are (or, rather.. I am) talking about their AmFib Snorkel System. It allows off-road vehicles to aspirate their engines when crossing rivers and creeks while venturing off-road. Looks like a hell of a lot of fun. I asked for, and did not receive, a testing of the product in the form of an off-road adventure, backcountry-style.  Check out their bad ass products and find a local dealer here: Rugged Ridge.

Solo Entrepreneurs Are NOT Solo Acts – Express Your Gratitude

I’m a voiceover guy.  I provide a very specific service to my clients.  The service I offer is SO specific that I realize I’m not always the right person for the job.  A client might need a different voice, a different gender, someone with a different background or perspective, someone with a different overall vibe in their reads.  The list of why I might NOT get booked gives clients ample opportunity to go somewhere else for their narration, commercial, corporate of other voiceover genre project.  That’s why I value my clients so much. – especially regular and repeat clients.  They are EVERYTHING.

Are you a small biz person, solo entrepreneur, or whatever you call being in business for yourself, BY yourself?  The relationships you develop with clients, vendors, consultants, service providers, contemporaries/sounding boards, etc. – are so incredibly important and gratifying. They are, quite literally, the reason you are in business. If not your WHY, they are absolutely your HOW.

It’s essential that you stay in contact and let your clients and vendors know how much you appreciate them.   It doesn’t take much.  A short, sincere note or kind gesture goes so far when it comes to staying in touch and letting them know that you’re there for them and that you value their business.

If you don’t feel comfortable reaching out to people or think it seems transparent, just remember to be as authentic as possible.  Speak from the heart.  You appreciate their business because they are helping you stay in business.  It’s as simple as that.  So keep it as simple as that.

Here are a few suggestions when relaying messages of gratitudes to people you interact with professionally or otherwise.

  1. No selling.  You’re thanking them.  Don’t make them regret opening that email or getting that card.
  2. Let the subject line reflect something positive.  Keep it simple.  “Thank you” is perfect and enough.
  3. It could feel selly, but a promo code or discount as a ‘thank you’ is fine.
  4. Send it quickly after an interaction, project or sale.  You’re still in their minds.
  5. Keep it brief.  Again, you’re saying thank you.  Don’t overstate it or make them search for the purpose of your email, card or letter.
  6. Make it personal.  “To whom it may concern” kinda defeats the purpose of a thank you, doesn’t it?
  7. If you’re sending a small gift or package, include a note that they’ll find immediately.  Don’t make them search for the reason why some unidentified person sent them something random.
  8. If you’re sending a letter or postcard, handwrite it.  If you haven’t actually written anything in a while and your handwriting looks like shorthand, typing and printing it but then signing it personally is ok.
  9. Include your branding if possible.  It looks more professional, but it’s still personal.  This was a professional interaction you’re thanking them for, after all.

Below are a few simple notes you can send in a card, postcard, coffee gift cert or some other token of appreciation that will hopefully brighten their day.  You can always email it too.  Short, sweet and to the point.  Although in this digital age, snail mail and a physical letter or card is very rare and always appreciated.

Personalize pronouns, sentiment and message to match your situation.

  1. Thank you for your business. Please let me know if I can do anything else to help!
  2. Just wanted to say thank you for your business. I’m so lucky to have customers like you!
  3. Thanks for being an awesome client.  I appreciate your business!
  4. Thanks for trusting me to help you with your recent project!
  5. I truly appreciate your business and look forward to serving you again.
  6. Just a quick note to say I sincerely hope you are satisfied with how the recent project turned out.  Please let me know if I can help with anything at all.
  7. Thank you for your business and your trust. It is our pleasure to work with you.
  8. Thank you so much for your business. I’m honored to have you as a client.
  9. You are the reason I do what I do. Thank you for being a (great, loyal, awesome) client.
  10. Thank you. We hope your experience was awesome and we can’t wait to see you again soon.
  11. Because of loyal clients like you, my business continues to grow.  Thank you so much for your business.
  12. Hope you are happy with the [recent] project we worked on together (name the actual project)! Thank you for being a valued [company name] customer!
  13. Thank you for making your first booking with me.  I hope we get the chance to work together again soon.
  14. Thank you for hiring me for your project.  I’ll always do my best to continue to give you the kind of service you deserve.
  15. Thank for your business. Hope to work with you again in the future.

Good Eye Podcast – Michael Farley – Proper Walk

Your definition of a “proper walk” is likely very different from Michael Farley’s.

Michael Farley is a Returned Peace Corps Volunteer, a retired nonprofit CEO, and an adventurer.  He was the leader of Elk Hill, a human services organization based in Goochland VA, for 21 years.  Michael has also led adventure trips in the United States and Kenya for the past forty years.  Through both a global and local “lens”, he shares those adventures, the lessons learned, and relates how the experiences have helped shaped his own personal and professional values, his leadership beliefs, and his continued purpose in life to do good and have fun.

Michael has returned to Kenya over 30 times.  Since 2002, he has organized and led 13 Proper Walks in Kenya’s Great Rift Valley trekking over 2,000km and raising over $950,000 for the Makindu Children’s Program, which supports 560 orphans and is in the same area where Michael served in the Peace Corps.  He has known three generations of Kenyans and has seen firsthand the impact of the HIV/AIDS pandemic in sub-Sahara Africa and the orphans left in its wake.

Michael refers to his Walks as Adventures for a Cause.  And they are real Adventures, complete with wild animal encounters, indigenous tribes, and ornery camels.   Over the years, the Cause has provided thousands of children hope for a much better future.

The Proper Walks have been featured in National Geographic Adventure Magazine and Newsweek.
Subscribe to The Good Eye Podcast wherever you get your podcasts.
Contact Jay Smack

Good Eye Podcast – Tom Dorney – Veteran Outreach

Tom Dorney is a Navy vet who served aboard the USS Enterprise and is the current National Director of Resources and Partnerships for ReGroup Foundation.  His mission is to advocate for Veterans and First Responders effectively and provide them with the programs and resources they need.  Tom also serves as President of the Board of Directors of Adam’s House, a Peer to Peer and Educational support program for grieving children and their families.

From the conversation:
ReGroup Foundation
Smokin and Jokin Podcast
SUCCESS… Your WHY Powers Your How with Richard Kaufman
Convene Collab
+ – Mentoring for Veterans
Good Eye Podcast
Jay Smack

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