1. Background – beginnings
  2. Data/Statistics* (details below)
  3. Google – getting into the podcast game
  4. I Wanna Do A Podcast – purpose, audience, etc.** (details below)
  5. Gear/Equipment*** (details below)
  6. Hosting – where will my podcast live?
  7. Legal – know your rights
  8. Optimize For Apple – cover art
  9. Promotion – social media
  10. Monetize your podcast – how, and what’s it take?
  11. Let someone else handle the details

You can listen to the full talk from October 11, 2018 here:

Some notes from the presentation:


1. 64% of Americans have heard of podcasts. More Americans know what a podcast is than know who the Vice President is.

2. 44% of Americans have ever listened to a podcast – that’s 124 million people overall and up 12 million people over last year. That means 12 million people listened to a podcast for the first time in the last year.

3. 26% of Americans listen to podcasts monthly – up 24% in the last year and represents 73 million people. For context, 21 percent of Americans are Catholic.

4. Approximately 33% of Americans ages 25 to 54 listen to podcasts monthly. – That’s slightly more than Americans 12-24 and a lot more than Americans over 54, but there’s a lot of growth occurring in the older segment.

5. Podcasting among American women rose 14% in one year. – Listenership among males stayed flat. The growth in podcasts in America is coming from females.

6. In 2018 6 million more Americans listen to podcasts weekly versus 2017. – That’s 48 million people who listen to podcasts weekly. In comparison, approximately 20 million people watch Sunday Night Football.

7. Podcast listeners listen to 40% more shows than last year. – Among people who do listen, they increased listening by 40%. In 2017 the average listener listened to about 5 podcasts a week. In 2018 it increased to 7 shows. This is not good news for mainstream media.

8. Listeners have become less loyal on a per-episode basis. – In 2017 85% of listeners said they listened to “all or most” of each downloaded episode. In 2018 that went down to about 80%. This makes sense given that they are listening to more shows. So they’re downloading more episodes but listening to less of each episode.

9. 23% of Americans have listened to podcasts in the car. – This went from 19% to 23% of Americans in one year. This number is helped by the number of vehicles that now have streaming audio and podcasting integration included.

10. 49% of podcasts are listened to at home. – This is surprising given that the popular conception is that most people listen to podcasts in their car or while walking or at the gym.

11. This one is surprising: 18% of Americans now own smart speakers. – The popularity of smart speakers like Alexa and Google Home is rising faster than smartphones were a few years ago. The percentage of Americans own at least one jumped from 7 to 18 percent – that’s a 157% growth rate. This is likely a big factor in the high rate of listening at home. These devices can play your favorite podcasts with a simple verbal request. AND, they are single-handedly causing the evolution of podcast “micro-episodes”. Some podcasts offer short, 5-10 minute episodes created to serve the smart speaker listener.

12. 33% of smart speaker owners have more than one device. – Users report that once they get a feel for the number of potential uses, they buy more. And “mini” units are inexpensive.

13. 69% of podcasts are listened to on a mobile device. – The consumption of podcasts continues to move toward mobility.



  1. Purpose?
  2. Audience?
  3. Why should they listen to you?
  4. Name?
  5. Length?
  6. How often?
  7. Format?



Condensor or dynamic?
-More sensitive, higher dynamic range, diaphragm mounted to a plate, require phantom power from mixer.

Less sensitive, diaphragm attached to a wire coil, no external power required, less dynamic range (more resistant to feedback)

Microphone polar patterns
Cardioid – right in front of you
Omnidirectional – picks up sound evenly from around the room
Bidirectional – figure eight pattern (front and behind), good for 2 speakers

1. Headset: Sennheiser PC8 – $60
2. USB/XLR: Samson Q2U – $60
1. USB: Blue Yeti – $110
2. USB: Rhode Podcaster – $230
Better still: (require mixer or interface)
1. XLR: MXL 990 – $80
2. XLR: Shure SM7b (broadcast standard mic) – $450
3. XLR: EV RE20 (broadcast standard mic) – $450
Anything better than these is the stuff of professional recording studios.

Recorders (not using a computer)
1. Zoom H1N (budget, includes internal mic) – $100
2. Zoom H2N (better, doubles as USB mic) – $175
3. Zoom H6 (better still, internal mic AND inputs for 4 add’l mics, also doubles as a computer interface) – $375

Connect microphone and add phantom power if necessary.
Better sound quality
More complex

1. Yamaha MG10 (4 channels mono with mic preamps, 3 channels stereo) – $160
2. Mackie ProFX8 (4 channels mono with mic preamps, more stereo inputs, includes effects) – $200
You can go crazy with mixers depending on your ambition and budget

Audio interface
Get sound into the computer
Often have preamps built-in
Improved sound quality (ver usb microphone)

1. Focusrite Scarlett 2i2 USB – 2 inputs – $130
2. Presonus Studio 1810 USB – 4 channels, expandable – $400
3. Focusrite Clarett 8Pre – 8 inputs, expandable – $1000

Audio Production Software
Also called a DAW (Digital Audio Workstation) this is where you will record, edit and mix your podcast. There are several popular DAWs that are commonly used by podcasters.

Probably the 2 most popular DAWs used by podcasters are:
1. Audacity – free
2. Adobe Audition – a broadcast-standard DAW with pro-level features – $400

Others include:
1. Hindenburg – made for broadcasters
2. GarageBand – free – Apple

Podcasters with some audio engineering experience often prefer DAWs commonly seen in professional recording studios. A few of these are:
1. Pro Tools
2. Cubase
3. Logic Pro
4. Reaper
These can all be very expensive and purchased outright for a few hundred to over a thousand dollars or by subscription plan.